M Stand Raises Record-breaking Series B Financing of Over RMB 500 Million, CEC Capital Group Served as Financial Advisor

The emerging coffee chain M Stand successfully closed its B round financing, jointly led by experienced consumer industry investors BA Capital and GenBridge Capital, with follow-on investment from Gaorong Capital. Existing shareholders CMCCapital and Challenjers Capital also increased their investments.

CEC Capital Group served as the chief financial advisor for M Stand in this transaction.

It is reported that M Stand's B round financing amount exceeded RMB 500 million, making it the largest B round financing in the fiercely competitive coffee market.

At the beginning of this year, M Stand entered the market with great momentum and received substantial investment from CMC Capital and Challenjers Capital in its first capital raise. In just a few months, M Stand, positioning itself as offering "better coffee and more fashionable social spaces," expanded rapidly. The number of its stores grew significantly, exceeding 10 new stores per month, and extended from Shanghai to other cities such as Hangzhou, Ningbo, Shenzhen, and Guangzhou. It transitioned from being known as a "trendy shop" for social media check-ins to serving a broader base including business, leisure, community, and transportation hubs. The brand's trendy DNA has penetrated into the mainstream consumer base.