Wenheyou Closes Significant Series B Financing, CEC Capital Group Served as Exclusive Financial Advisor

Wenheyou successfully closed a significant Series B financing with investment from HongShan, IDG Capital, Warburg Pincus, Country Garden Venture Capital, GIC, and CEC Fund, amongst others.

CEC Capital Group served as the exclusive financial advisor for Wenheyou in this transaction.

In recent years, the new consumer sector, where Wenheyou operates, has been a hot spot for investment in the market, and the company has garnered significant attention as a "dark horse." Prior to this round, Wenheyou had received Series A financing from Harvest Capital.

Originating in Changsha, Wenheyou has transformed from a small street vendor into a super internet celebrity IP over the past 11 years. In 2018, the 5,000-square-meter Changsha Super Wenheyou was launched, offering an immersive dining experience that combines local culture with the surrounding environment, rapidly becoming a popular tourist attraction in Changsha. In 2019, the Changsha Super Wenheyou expanded to 20,000 square meters and attracted approximately 10 million customers annually, with an average daily table turnover rate of about eight times, establishing itself as a well-known cultural and tourism landmark in the region.