Smoore International Holdings, a client of CEC Capital Group, lists on the Hong Kong Stock Exchange with total market value exceeding RMB 100 billion, and becomes the largest electronic cigarette company in China

CEC Capital Group served as Smoore’s exclusive financial advisor in its pre-IPO round of financing

On July 10, 2020, Smoore International Holdings (“Smoore” or the “Company”), a client of CEC Capital Group, was officially listed on the main board of the Hong Kong Stock Exchange under stock ticker 6969.HK at an issue price of HK$12.40, and an opening price of HK$28.00 – representing an increase of 125% from the issue price. The Company currently trades at HK$28.35 per share, with total market value exceeding HK$160 billion (RMB 140 billion), making it the largest electronic cigarette company in China.

In the course of the Company's growth into a RMB 100 billion-level unicorn, in 2019, CEC Capital Group, as exclusive financial advisor to Smoore, assisted the Company in completing its pre-IPO round of financing (nearly USD 100 million) with top-tier global private equity funds and hedge funds.

Established in 2009, Smoore is a global leader in providing atomization technology solutions. The Company has advanced technology R&D capabilities, strong manufacturing expertise, an extensive product portfolio, and a well-diversified customer base. According to Frost & Sullivan, Smoore’s revenue in 2019 accounted for 16.5% of the total market, making it the world's largest manufacturer of electronic atomization equipment.

Smoore’s sales cover over 50 countries / regions overseas, including the United States, Hong Kong, and Japan. In recent years, due to its high-quality products and innovative product portfolio, Smoore has been recognized as a leader in the global market. From 2016 to 2019, Smoore achieved total revenue of RMB 707 million, RMB 1.6 billion, RMB 3.4 billion, and RMB 7.6 billion, respectively, with a compounded annual growth rate of 120.8%. The Company realized net profit of RMB 106 million, RMB 189 million, RMB 734 million and RMB 2.2 billion, with a compounded annual growth rate of 173.7%.